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Not Giving In - Rudimental

Not Giving In

Rudimental

2012

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About

"Not Giving In" is a single by the British drum and bass band Rudimental, featuring vocals from John Newman and Alex Clare. It was released in the United Kingdom on November 18, 2012, as the second single from their debut studio album, *Home*. The song blends old soul rhythms with trippy beats, creating a feel-good dance track. The music video, directed by Josh Cole, was filmed in the shanty towns of Manila, Philippines, and portrays the lives of two brothers growing up in poverty. One brother escapes the city's underbelly through breakdancing, while the other becomes involved in gang violence and drug crime. The video has received several awards, including Best Dance Video at the UK MVA's and Best New Director at the Cannes Lions festival.

Recording Info

The song was written by John Newman and Piers Agget in a bedroom and taken to a small studio in Hackney. Rudimental, Amir Amor, Kesi Dryden, Leon Rolle, and Mike Spencer produced the track. Mike Spencer also served as the mixing engineer, and Stuart Hawkes was the mastering engineer.

Track Highlights

Personnel

Significance

The single peaked at number 14 on the UK Singles Chart. The song's music video gained recognition for its portrayal of social issues and won several awards. The song has been used in various media, including the first episode of season three of *Teen Wolf*, a 2014 FIFA World Cup commercial for Mercedes-Benz, and as the official intro of MCE Insurance British Superbikes by Eurosport in 2013.

In Finland, the chorus of "Not Giving In" sounds similar to "nakkivene," which translates to "wiener boat." During Rudimental's performance at Provinssirock 2014, people threw wieners with small "sails" at the stage.

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